In 1988, Maryline Bellieud Vigouroux created the Institut Mode Mediterranée and she presides it. The main vocation of the institute is to be a promotion tool of the regional branch : “fashion, clothing trade”, either by cultural actions or economical actions.

The Institut Mode Mediterranée was one of the main contributor of the reconquest plan of Marseille’s Historical City Center, conceiving and realising on the Canebiere : l’espace mode mediterranée (Mediterraneen Fashion Space), with the help of the State (40%), the conseil général des Bouches du Rhône (20%) which stays owner of the 300m² building, restored by Jean-Michel Wilmotte.

INSTITUT SIGNIFICANT REALISATIONS :

Creation of the “Musée de la Mode” in Marseille, third fashion national museum, after the "Musée de la mode et du textile" and Galliéra, approuved by France Museums Direction.

Support for fashion creators and teaching actions :

• Realisation of “Chartes des jeunes créateurs” (Young creators charter) , as far back as 1997, with the support of the Department et of the Region : help for the collection’s realisation, help for product’s promotion, help for communication, help for marketing, press office in Paris.
• Partnership with some departement stores such as Galeries Lafayette and Nouvelles Galeries (fashion shows...).
• Collaoration with some profesionnal Lounge (1ère classe, Maison et Objets, PAPF...)
• Exhibitions to the International (Bruxelles - Milan).
• Show-room (Paris - Lyon - Marseille).
• Clothes-stand of the "Espace Arthur" within the Child psychiatry unit of Professor Rufo in La Timone hospital
• The “Rue de la Mode” (street of fashion) created in 1997 stays a exemplary street with themes for the section, since imitated by Paris, Lille and Lyon.

We can estimate about 750, the creators figures, helped by the Institute since its creation in 1988.

Economical Activities :

The Institut Mode Mediterranée is today recognised by the whole profession as an Textile and clothing trade economical and as a carefully chosen “sectionnal expert”.

It works in collaboration with all the organismus representing the profession : Chambre Syndicale de l’Habillement, Fortexha, Institut francais du textile et de l’habillement, unions et fédérations professionnelles, institutions charged with the local development , regional and national, consular organism, local groups...
The CSH, the Fortexha and the IFTH are besides introducted within the Espace Mode Mediterranée in the place at mixt vocation (culture, economy) whom the professionnels of the branch, with the years appropriate services (show-room, training, meetings) and were used to in an unique window spirit, rationalizing supply and demand.

• PLM Axe : the IMM is the main key of the animation rate settlement in this section. It is devoted to animate the “Fashion and clothing Trade” section, on an european World/Mediterranean axe, insisting particularly on the big metropoles, all along the meridian : “Paris, Lyon, Marseille”
• Fashion business : with a partnership between Lyon and Marseille, this manifestation created by the IMM in 1994 highlights the fashion jobs innovation potential (business, creation, art and culture, technology...) and gets organized alternatively one year in Marseille the other in Lyon.
  

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Contacts :

Institut Mode Méditerranée
Espace Mode Méditerranée
11, La Canebière BP 2249
13211 Marseille Cedex 01
Tel : 04 91 14 92 01
Fax : 04 91 14 92 04
E mail : m.bellieud-vigouroux@institutmode.org
Web : http://www.espacemodemediterranee.com