Is there a Marseillan style? Professionals opinions differ about it. For some people there is a relative convergence of brands born in Marseilles, a convergence founded on the strength of colour and audacity. For the other people each brand is specific relating a particular universe to a niche. But basically it doesn’t matter. These brands express the vitality of a sector, the existence of a powerful home creation and the fulfilment of an important local know how. Their diversity constitutes the true asset of Marseilles knowing that it is a question for the most part of young brands whose the potential is still far from being completely spread.

If style, fashion and aesthetics are real important characteristic we must not lose sight of the economic standing of brands. The economic evolutions prove that this intangible active is an economic development tool and the expression of a professional reality.

Brands are a decisive element in the context of large stores. Factors of notoriety, loyalty and confidence in the eyes of the final customer, brands are also in the service of multi brands boutiques and distributor of other countries. Solidarity between industrials and distributors appears as essential, they are the two links, which allow brands to live and develop.

Brands can exist because beyond the creativity a technical know how exist which allows to make beautiful goods. This know how is one of fashion designers, subcontracters who designed the collections, brodeurs and every job which joins forces to design goods beautiful enough to contribute to the brands value. Besides textile and garment in Marseilles it is this job variety which offers a top level service to any brand that is local or not.

Thus brands are a link, a link between the different jobs of the sector, a link between the creation and the industry, between industrials and distributors and at last a link between an economic activity and the Marseilles metropolis. It is knowing how to enhance these different aspects that will give strength to our brands.